AMDF | WHYBIN\TBWA SYDNEY

SUMMARY |

The Australian Mitochondrial Disease Foundation

needed to raise awareness of the condition and

generate vital funds to support the mito

community and help find a cure.

Stay in Bed Day encouraged people to

empathise with sufferers of the disease by

taking up the challenge of staying in bed all day.

Participants were prompted to share their

experience in real-time on social media and

upload content to an online diary.