“NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT’S THE ONLY THING THAT EVER HAS.”

MARGARET MEAD

I’d like to think this sentiment - expressed over

50 years ago - still holds true today. Although the

challenges we face now are far greater and can

seem almost insurmountable, the opportunity to

create positive social, cultural and environmental

change is encouraging more people to be

part of the solution than ever before.

From start-ups, social enterprises, nonprofits

and NGOs to for-profit businesses, corporations,

governments and social movements, all types

of organizations and brands can play a role in

shaping a better, fairer, more sustainable future.

I’m passionate about the potential for

creativity, communication and design to amplify

and accelerate this change. Whether it be a

campaign that inspires action or a product

or service that solves societal issues, I’d like

to focus on work that positively impacts people

and planet.

Experience |

Social Research Interviewer

Engine + Ipsos, Melbourne, 2020 - 2024

Creative Lead - In house

Sabai Designs Gallery, SE Asia, 2013 - 2019

Creative - Freelance

Redhanded, Clemenger Group, Melbourne, 2017

Creative - Freelance

By All Means, Melbourne, 2017

Creative - Freelance

McCann Worldgroup, Melbourne, 2017

Copywriter / Art Director

BBDO\Proximity Malaysia, Kuala Lumpur, 2012

Creative - Freelance

SapientNitro, Sydney, 2011

Copywriter / Art Director

CX Lavender, Sydney, 2010

Copywriter - Freelance

Ursa, Sydney, 2010

Copywriter / Art Director

Whybin\TBWA\Tequila, Sydney, 2009

Creative Internship

Whybin\TBWA\Tequila, Sydney, 2009

Education |

BBDO Creative Workshop with David Guerrero

CCO, BBDO Guerrero, Philippines

AWARD School Sydney - Top 10

Australasian Writers & Art Directors Association

Diploma of Graphic Design

KVB Institute of Technology, Sydney

Bachelor of Commerce

UWS, Sydney

Skills |

Creative Strategy

Idea Generation

Brand Development

Campaigns & Communications

Copywriting & Art Direction

Integrated Marketing

Visual Communication

Interactive Advertising

Service Design

Social Research

Strategic Thinking

INTERESTS |

Garden Design / Photography / Music

Travelling / Interior Decoration / Food

Film / Politics / Philosophy