NIMBLE | MCCANN MELBOURNE
SUPPORTING THE NIGHT-TIME ECONOMY.
BACKGROUND |
Sydney’s nightlife venue attendance had
declined in recent years, triggered by lockout
laws that dampened the city’s night-time
economy.
Nimble wanted to extend their service beyond
business hours to provide small low interest
loans that encourage nightlife spending.
IDEA |
Nimble Nightlife Support - a mobile lending
platform that operates throughout the night,
assisting those in need of immediate recreational
funds, as well as the struggling night-time
economy.
It's promoted and activated via a series of glow in
the dark stickers, tactically placed in nightclubs,
bars, casinos, cabaret clubs and music venues.
EXECUTION |
Phosphorescent stickers containing QR codes
that are scanned to access a Progressive Web
App. Each sticker features lines tailored to
where it's placed, along with the hashtag
#ToNimbleOrNot, allowing people to engage
with other potential borrowers to help them
decide whether or not the loan is warranted.
The service is only viable within a framework of
24/7 payment processing and ethical short-term
lending regulation.
