CALLING FOR URGENT CLIMATE ACTION.

The World Wide Fund for Nature wanted to

highlight the effects of climate change globally,

creating a sense of urgency and compelling

people to call for immediate action.

Use By, Expiry, and Best Before dates for the

natural environment, forecasting how climate

change will impact life on our planet in the

not-too-distant future.

Expiration dates placed on

popular beaches and ski fields.

Online films exploring how the future of the

natural environment will be determined by our

collective climate action. Dates roll backward

and forward in sync with the narrative.

Double-sided stickers placed on

postcards. Peeling them off reveals

a message on the back.

NICORETTE | QUITTING